Virtual 360° panorama showroom
With a virtual world, CARAT creates an interactive 360° experience that literally puts visitors right in the middle of the action. Thanks to 360° images, the virtual showroom gives the impression of a 3D experience, whereby the loading time is hardly noticeable. In the virtual world of CARAT, the user is constantly at the center of the scene. From there, they can move to other points in the environment or operate interaction points.
Goal of the virtual showroom
The aim of our own showroom is to implement a virtual product presentation, independent of annual real events, such as CARAT's trade fair appearances. The premises of Gut Böckel, where very successful physical CARAT events have already taken place, were used as the basis for the virtual world.
The venue is an old estate, which is to be presented in the digital world in a 360° tour. The challenge was to transfer the charm of the estate into the virtual world. This was achieved in particular through the high-resolution design in half-timbered style and the warm light. The showroom will make it possible to interact with customers and interested parties all year round despite the distance. Digital lead generation is ensured by contact forms for the various subject areas. Interested parties can also use a tool to book an appointment with a CARAT sales representative.
Virtual world concept
In the virtual world tour, CARAT's various services are presented in individual, clearly laid out information areas so that visitors can easily find their way around and find out about the products they are interested in without having to spend a lot of time searching. Visitors can also make direct contact with a sales representative.
In the individual information areas, CARAT's software solutions are displayed on monitors with the help of moving images, so that interaction is possible and visitors are encouraged to take action. In order to present CARAT's entire portfolio, the premises of the estate were digitally enlarged, which represents a considerable advantage over the physical venue.
The eye-catcher of the virtual showroom is the central exhibition table, on which other CARAT products are presented. In addition, a CARAT image film is played on a virtual screen in the entrance area to give visitors an insight into how the CARAT team works. This video can be seen from all points in the room and runs independently in the background to attract the visitor's attention.
Summary
With the virtual Shworoom, CARAT has the opportunity to inform interested parties about its product portfolio and interact with visitors all year round. The 1:1 representation of the physical venue in the digital world allows the space to be tailored to customer requirements in order to guarantee an optimal product presentation. The combination of the old half-timbered design and the innovative stations also makes for a real eye-catcher!
Overall, the extremely pleasant and effective collaboration with CARAT ensured that an optimal result was achieved. CARAT's attention to detail is reflected in the virtual environment of Gut Böckel and invites visitors to linger.
