Event
Digital accompaniment to the K trade fair
Set up of the virtual showroom
The visitor of the virtual showroom starts with the exterior view of a building. Clicking on the building takes the visitor to the entrance hall, where some content elements and a welcome video by Managing Director Dr. Matthias Gutweiler are already waiting for the visitor.
At this point, the virtual showroom is divided into two main areas: "Sustainability" and "Innovation Networking Center (INC)". While the thematic area "Sustainability" can be explored outside the showroom, the "Innovation Networking Center" is located inside the building. This section is additionally divided into the following focus segments and presented in one room each:
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Sports & Outdoors (S&O)
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Life & Personal Care (L&PC)
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Paper & Packaging (P&P)
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Automotive
Brochures, video content and PDFs on these topics can be viewed and downloaded by visitors.
Operation & Control
The controls for visitors to the virtual showroom are very intuitive. When the virtual world is called up, a small guide appears explaining how it works. By clicking on the pulsating waypoints, the user can jump from point to point and move around the showroom.
Clicking on the interaction points opens the content behind them. In addition, visitors to the virtual showroom can always turn around their own axis to explore the entire room. A navigation bar can also be used to switch background sounds on and off, activate full-screen mode, display the floor plan of the show and the control aid.
Graphical features of the Kuraray virtual world
The "Sustainability" area is presented on an outdoor terrace and green area. The presentation of the planting and furnishings is based on the Japanese style in order to create a link to the company's origins in Japan. Cherry blossoms protrude over a garden pavilion and round off the rock garden with koi pond in terms of design.
The focus segments in the "Innovation Networking Center" were visualised by various objects through which the visitor can access the segment rooms. This simplifies orientation in the virtual showroom. For a recognition value, these objects are graphically picked up again in the rooms.
The project work for our first virtual showroom with WWM was fantastic. It was amazing to see in what a short time the WWM team, in such a creative way, created this virtual space. Communication was super easy and straightforward, plus all our requirements were implemented flexibly and quickly. We are looking forward to future projects with WWM!
Franziska Vosen
Kuraray Europe GmbH, Specialist Internal Communications & Events
Kuraray Europe GmbH was founded in 1991. It has its headquarters in Hattersheim near Frankfurt am Main and generated annual sales of 1.1 billion euros in 2021. Nationwide, more than 820 employees work for Kuraray at the Hattersheim, Frankfurt and Troisdorf sites. Kuraray is a global specialty chemicals company and is one of the largest suppliers of polymers and synthetic microfibres for many industries, such as Kuraray Poval™, Mowital®, Trosifol® or Clearfil™. In addition, there are another 215 employees at six European locations who also take care of the development and application of innovative high-performance materials for numerous industries such as the automotive, paper, glass and packaging industries as well as for architects or dentists.
Kuraray Europe is a wholly owned subsidiary of the Japanese listed Kuraray Group with headquarters in Tokyo, more than 11,200 employees worldwide and a turnover of 4.8 billion euros.